A National Holiday That Moves the Masses
Nearly three out of four Americans are getting ready to commemorate the 4th of July, Independence Day, according to a new survey by Numerator. As one of the most anticipated holidays on the calendar, millions of consumers are already filling their shopping carts, marking a peak in sales of classic picnic items and alcoholic beverages.
Supermarkets and Big Box Stores: The Epicenter of Patriotic Shopping
Figures show that 63% of shoppers will opt for supermarkets, while 54% will visit large stores or big box retailers. An additional 20% plan to go to liquor stores, showing that alcoholic beverages will play a central role in the celebrations.
What Can’t Be Missing from the Table
Based on 2023 consumption patterns, Numerator anticipates a rise in classic fast food and picnic categories during the two weeks leading up to the holiday. Among the products expected to see the greatest increase are:
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Buns and rolls
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Hot dogs
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Mayonnaise
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Ready-to-drink alcoholic beverages (RTDs)
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Potato chips, ice, sausages, and beer
Ice cream and sauces are also emerging as favorites, pointing to an indulgent menu designed for sharing with family and friends.
Beer Reigns Among Alcoholic Beverages
While there’s room for a variety of drinks, beer is undoubtedly the favorite. 75% of those planning to consume alcohol during the holiday choose it, far ahead of spirits (40%), wine (38%), and canned cocktails or hard seltzers (35%).
At Toral Wines & Spirits, we’ve learned that consumer habits vary depending on the U.S. region or state. Beverage preferences also differ by region: in the Northeast, wine gains ground with 51% preference, while in the West, champagne and sparkling wines double the national average (17% vs. 8%). In that same region, even bottled water and soft drinks are growing faster than beer.
A Chardonnay to Celebrate with Elegance: 9 Fairway Buttery Chardonnay
Amid this festive landscape, wine is also claiming its spot. A standout option is 9 Fairway Buttery Chardonnay, a label that combines character, smoothness, and a creamy texture that lives up to its name.
Ideal for those seeking an elegant and refreshing pairing for the classic 4th of July menu, this Chardonnay perfectly complements dishes like grilled chicken salads, roasted corn, or seafood— all typical of the season. Its balanced profile, with notes of ripe fruit and a subtle touch of oak, makes it an excellent alternative for those who want to toast beyond beer.
Whether you’re organizing a picnic in the park, a backyard barbecue, or simply watching fireworks with a glass in hand, 9 Fairway Buttery Chardonnay is a choice that elevates the experience, adding a touch of sophistication to a deeply American celebration.
Source: https://storebrands.com/nearly-75-americans-will-celebrate-fourth-july
