The world of wine has witnessed a constant evolution over the centuries. From ancient civilizations cultivating vines to modern sophisticated wineries, the quest for new flavors and experiences has been a constant. But who would have imagined that robust, aged bourbon could share a barrel with delicate wine?
Protip: Wine aged in bourbon and other spirits barrels is a success in the US – with sales of 1.6 million cases – and a growing presence elsewhere, according to Nielsen Data. If these wines were a category, it would be bigger than Zinfandel.
In an unexpected twist in the wine world, aging in bourbon barrels has become a rising trend. This practice, which blends the bold flavors of whiskey with the elegance of wine, has challenged traditional conventions and captivated a new audience of wine enthusiasts.
The birth of a trend
Using bourbon barrels to age wine is not a completely new idea. But why bourbon? Bourbon barrels, due to their charring and the residue of bourbon, impart unique and complex flavors to the wine: notes of caramel, vanilla, spices, and a subtle smoky touch. These characteristics, combined with a shorter aging time compared to traditional barrels, result in wines with a more intense and bold profile.
Protip: Wine traditionalists might not appreciate them, but these products are a hit with bourbon enthusiasts, and the US whiskey market is a rapidly growing premium segment. At Toral Wines & Spirits we understand that meeting the demands of end consumers and analyzing the data will help importers, distributors and retailers to compete and win in the marketplace.
Although this style has gained significant popularity, it has also generated controversy. While some wine enthusiasts celebrate the complexity and intensity of these wines, others criticize them for being too manipulated and straying from wine traditions.
The economic factor
But beyond flavor, aging in bourbon barrels offers economic advantages. Used bourbon barrels are much cheaper than French oak barrels, allowing producers to offer high-quality wines at more accessible prices. Additionally, the demand for bourbon is rising, ensuring a steady supply of barrels.
Protip: Spirits-aged wine can fetch premium prices, despite being cost-effective and quick to produce. Also, at Toral Wines & Spirits from the sourcing and development of the bourbon and tequila barrel aged wines we understood that it is key to create products with high margins for importers, distributors and retailers.
Moreover, one of the biggest attractions of bourbon-aged wines is their ability to draw in new consumers, particularly those who enjoy spirits. By combining the familiar flavors of bourbon with the sophistication of wine, these products offer a unique experience that appeals to a younger and more diverse audience.
While this style still has its detractors, its popularity continues to grow. With well-known and popular brands like Josh Cellars, Layer Cake, Bogle, Mondavi, and Beringer joining the trend, it is clear that aging in bourbon barrels is here to stay. As the wine industry continues to evolve, we can expect to see even more innovations in this area.
Retailers Protip: Retailers agree. “Customers who prefer bold wines tend to prefer this selection during the peak barbeque months of summer, and the cool months of winter,” says Dewayne Rabon, Senior Vice President and Chief Merchant for Southeastern Grocers, one of the largest supermarket companies in the US. He adds that the group has increased its range of bourbon barrel-aged wines to over 15 brands and is in the process of developing its own private label.
PRIVATE LABEL OPPORTUNITY: If you are a retailer and would like your own Bourbon, Rum or Tequila Barrel aged wines, please contact us at [email protected]
9 Fairway Island: Cabernet Sauvignon Tequila Barrel Aged
To illustrate the diversity of this category, we can examine a specific example like 9 Fairway Island: Cabernet Sauvignon Tequila Barrel Aged. This wine features dark fruits like blackberry and plum, along with a pleasant toastiness with aromas of dark chocolate and caramel. Additionally, it has elegant tequila notes resulting from its final aging in these barrels. This type of wine, aged in different types of barrels, demonstrates the versatility of this technique and its potential to create unique and appealing flavor profiles.
Wine aged in tequila barrels represents an exciting evolution in the wine world. By challenging conventions and offering a unique taste experience, this category has proven to be a resounding success. While it may not be to everyone’s taste, what is undeniable is that it has revitalized interest in wine and opened doors to new consumers.
