I am pleased to announce a significant milestone for Toral Wines & Spirits: our HS Hospitality Series wine line has made its gallant debut on the menu of Margaritaville Cruise Line. This fact validates the quality and prestige of our brand, offering passengers the opportunity to enjoy a distinguished wine that enhances the beauty of the seascape. Ideal for those seeking the best at every moment of their journey.
A top-tier experience
Founded in 2021, Margaritaville at Sea is a cruise company that operates two-day trips from West Palm Beach in Florida to Grand Bahama Island. Its flagship, The Paradise, offers a luxurious experience and entertainment for both adults and children alike. It boasts a wide range of dining options, recreational activities, and live shows where passengers enjoy every moment on board. The Paradise is more than just the name of their ship; it’s a state of mind.
That said, it is prudent to consider that to maximize the experience on the journey, on that night under the starry sky, a glass of our intriguing HS Series Chardonnay would be the perfect complement to crown a magical moment. Or perhaps, if you are someone who enjoys fine dining, a bottle of HS Series Cabernet Sauvignon with its intense ruby red color could be the ideal accompaniment for an unforgettable evening at one of the fine restaurants that The Paradise has to offer.
HS Hospitality Series and why this niche
There are several fundamental reasons that led us to venture into the cruise market. Firstly, we share the same hospitality vocation as these companies, focused on providing exceptional service that ensures the comfort of their passengers (as evidenced by our presence in the finest hotels in Miami). This equips us to satisfy even the most discerning palates. Secondly, cruises are increasingly adopting clean and sustainable energy technologies, which aligns with our vision of a more ecological future (You can find more information about this at vos.wine). And thirdly, as mentioned earlier, we are seeing a significant increase in wine consumption by millennials, who in recent years constitute the bulk of cruise-goers and show a high likelihood of repeating the experience, with statistics of 77% and 88% respectively.
Our HS Hospitality Series enthusiastically embraces the challenge of pleasing lovers of new experiences and fine wine, offering varieties for every occasion as they sail the Atlantic waters. Considering that a passenger can consume up to 33 drinks a week and nearly 5 per day, many may opt for wine, making it a competitive yet relevant market to stand out in, especially knowing that The Paradise has a maximum capacity of around 1,600 people. However, HS Series distinguishes itself through its dedication to excellence and innovation in production processes, making it a unique and suitable alternative among the myriad of beverage options. Each bottle is a testament to the brand’s commitment to quality and customer satisfaction.
PRO TIP: Top 3 reasons to have Hospitality Series Wines on your cruise
- Innovative and interesting wine: thanks to our meticulous production process, designed to meet the preferences of today’s consumers, each HS Series wine is crafted to the highest standards. This allows you to enhance both your gastronomic offerings and the memorable moments on board with a subtle glass of wine. I recommend trying it; you’ll be surprised by this unique style!
- Attractive variety: less is more; having too many options means spending too much time deciding. Therefore, we aim to do passengers a favor by demonstrating that quality does not require an extensive list of drinks. Both our Cabernet Sauvignon and Chardonnay are excellent companions for any occasion. Additionally, they are the two most consumed grape varieties in the United States.
- Perfect wine for the “Happy Hour”: having our wine line available by the glass on a cruise ship adds a touch of distinction and exclusivity for those who trust us, reinforcing the importance of delivering the most elegant and sustainable products to their passengers. These wines are crafted to be enjoyed especially in a bar with friends, with the wine enhancing the conversation.
If you’ve made it this far, it’s because you’re curious to discover the passion that drives us when crafting our wines, which beyond that are a unique and distinctive wine experience. Our presence on Margaritaville at Sea is just the beginning of a promising journey; we are excited and proud to bring the passion for this culture to the seas and will continue working to reach more destinations.
For those interested in offering our wines on board their cruises, don’t hesitate to contact us and discover the excellence of HS Hospitality Series. We could embark together on your next journey!
Contact us at [email protected] or follow us on our social media @vos.wine.