With the arrival of high temperatures, people tend to seek more liquid products to quench their thirst. Soft drinks, fruit juice, and water often top the list, but there’s also an opening in the market for other options, such as wine and its varieties.
Summer wine consumption trends
The northern hemisphere is currently enjoying the summer season, leading to increased alcohol consumption due to the start of vacations and relaxation. In this context, wine has benefited from this trend and has been refining its ability to adapt to consumer tastes for years. Consumers are increasingly seeking more refreshing, innovative, and sustainable alternatives.
Statistics reflect a rise in preference for rosé, sauvignon blanc, and chardonnay during these warmer months, as they are ideal for social gatherings, outdoor activities, or to accompany meals typical of a cool summer afternoon. However, it’s important to note that red wine varieties remain essential when choosing this beverage. Furthermore, there’s a noticeable trend towards organic wines and those produced using sustainable methods for the environment.
ProTip: If you’re vacationing in Miami, consider staying at the AC Hotel Miami Wynwood.
Adapting to new customers
Related to the above, attention must be paid to consumers who significantly favor these varieties in the American market. According to Forbes, millennials have recently become a key audience in wine consumption, comprising 32% of frequent buyers, second only to baby boomers at 42%.
It’s crucial to understand what motivates this affluent group to enjoy good wine, their interests, how they prefer to be treated, and their opinions on current issues such as climate change. These details are relevant to understanding this emerging audience that increasingly engages with the market, prompting the need to be attentive to their consumption patterns. Therefore, it’s essential to implement marketing strategies that align with their tastes, thought processes, and communication preferences.
In this regard, our Hospitality Series is already setting precedents for pleasing new consumers through its varieties and sustainable approach to production and environmental protection. This is made possible by our commitment alongside One Tree Planted, with over 500 trees planted in each country or state where our brand is present.
Top 3 wines to enjoy this summer
- HS Hospitality Series Chardonnay: Perfect for hot summer afternoons, this special edition stands out for its tropical fruit aromas and hints of honey, making it an excellent companion to cheeses, pastas, and grilled fish.
- HS Hospitality Series Cabernet Sauvignon: With its powerful ruby red color, it’s the perfect pairing for barbecue evenings with grilled red meats, game meats, and aged cheeses.
- Casa Donoso Buttery Chardonnay: Known for its smooth and creamy mouthfeel balanced with notes of apple and vanilla, this wine is an elegant choice for gatherings with friends or a cocktail of refined elegance.
In Florida, you can find them at:
- Broward Meat & Fish – 3201 North State Road 7, Margate, Florida
- AC Marriott Hotel in Miami Wynwood – 3400 Biscayne Blvd, Miami, Florida
- Cabañas Restaurant #2 – 435 SW 8th St, Miami, Florida
As discussed in this overview, the summer season brings changes in consumer trends and preferences, which are gaining strength across generations in this passionate industry. Consumers are increasingly seeking sustainable and refreshing options, reshaping the wine market. Hospitality Series is at the forefront of these trends and will continue to satisfy demands in a constantly evolving sector, aiming to establish itself based on the values that define us.
