Alright – so today we’ve got the honor of introducing you to Cristobal Toral. We think you’ll enjoy our conversation, we’ve shared it below.
Cristobal, thanks for taking the time to share your stories with us today Let’s start big picture – what are some of biggest trends you are seeing in your industry?
Here is a list of the 5 liquors that will be a trend during 2023-2025 in the United States:
1.- Bottles of sparkling wine, but at a lower price: There is such a wide variety of sparkling wines on the market that we can find them with a greater range of prices in the market; however, it is important to note that today they have become an accessible product for anyone.
Of those surveyed, 23% still prefer to buy a bottle of champagne, maintaining it as a leading product in the industry. After this, it is followed by the prosecco sparkling wine and the rosé sparkling wine with 19%. As for retailers, 59% of them have preferred to offer their customers sparkling wines at a lower cost, since it projects them to sell more.
2.- Ready-to-drink cocktails… Not just a summer sensation: These are products that have not been in the industry for a long time, but in recent years they have positioned themselves as one of the favorites of the new generations.
Of 100% of respondents, 47% of them indicate that they will consume this type of product throughout 2023, which makes it a product suitable for all seasons of the year, regardless of the weather.
3.- Wine consumers want more information on the label: Currently, the end customer is more demanding and has less time to make his choice. For this reason, more relevant information has recently been highlighted on the front label of the products.
Regarding those surveyed, 23% seek clearer tasting notes, 21% prefer low-calorie options, 16% choose organic products and 12% want more transparency in the ingredients.
4.- Buyers seek more promotions to combat inflation: Due to the rising cost of living, people are looking for options that fit their pocket. For example, in Florida, “buy one get one free” (BOGO) promotions are very common.
34% of the people surveyed enroll in a loyalty program to access a greater number of offers, while 38% of retailers, during 2022, began to offer a greater number of promotions and loyalty programs, which is projected as a trend for 2023.
5.- Convenient formats: These are preferred by many because of the comfort they offer when consuming. The industry has studied the behavior of consumers and has created products that bring the new generations closer to the consumption of other types of spirits.
Of those surveyed, the preferred convenient formats that dominate the liquor market are non-alcoholic with 10%, 36% ready-to-drink cocktails, and 21% canned wines.
Cristobal, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
In my 14 years of experience in the industry I have dedicated myself to creating brands from scratch with wineries, overlooking all the marketing and commercial strategy, back office, selling and most importantly building long standing relationships with retailers, importers, distributors, wine clubs from Canada to Brazil with a special focus on the United States, Mexico, Central America/Caribbean and cruise ships. In this territory, I was able to sell more than 450,000 cases a year (+USD$11 million), including more than 300,000 cases in the United States alone.
In my 14 years of experience in the industry I have dedicated myself to creating brands from scratch with wineries, overlooking all the marketing and commercial strategy, back office, selling and most importantly building long standing relationships with retailers, importers, distributors, wine clubs from Canada to Brazil with a special focus on the United States, Mexico, Central America/Caribbean and cruise ships. In this territory, I was able to sell more than 450,000 cases a year (+USD$11 million), including more than 300,000 cases in the United States alone.
If you are an importer, distributor, retailer, restaurant chain, hotel chain, etc., I will connect you with producers focused on their winery brands and exclusive/private label production.
Exclusive Brands
Cristobal Toral has been developing brands of wine (and spirits more recently) for over 14 years. At Toral Wines & Spirits, we continuously aim to deliver the greatest, creating trending products with substantial quality.
Toral Wines & Spirits is a US importer and exporter located in Miami Brickell, FL, with partners and producers around the world. Our main goal is to distribute to Canada, the US, Mexico, Central America, the Caribbean, and South America.
We build brands from the bottom up and work alongside our partners across the continent looking to capitalize on market trends. We have a team in the US, Mexico, and Colombia. We know that boots in the market sets us apart from our competition.
How do you keep in touch with clients and foster brand loyalty?
As a company our clients/partners are the most important focus and the service that we provide is the key to our present and future. We learned that our clients are very busy and being proactive is mandatory.
Every week we provide a newsletter with relevant information regarding trends, new products and we thank a specific customer in this newsletter. Also, we provide a weekly logistics report which prevents out of stocks, At the end of the day every spot earne din the market place is a real estate that we need to maintain and grow by working together with our clients/partners.
What’s worked well for you in terms of a source for new clients?
We understand that the wine and spirits business is a highly competitive market. Therefore, we are relentless at participating in key industry events such as Prowein in Germany, WSWA in Las Vegasor IBWSS in San Francisco just to name a few events.
Also, Toral Wines is known by building new business relationships by constantly seeking retail established brands that are looking to be produced in new facilities with more competitive prices and with excellent reputation.
Contact Info:
- Website: https://cristobaltoral.us/en/toral-wines-and-spirit/
- Instagram: @vos.wine
- Facebook: https://www.facebook.com/cristobaltoral.us
- Linkedin: www.linkedin.com/in/cristobal-toral
- Youtube: https://www.youtube.com/@cristobaltoral6686/videos
SOURCE: Canvas Rebel
