The most important fair in the sector returns with its sixth edition
From September 30 to October 2, 2025, the Expo Center Norte in São Paulo, Brazil, will once again become the most relevant meeting point for the winemaking industry of the Americas. ProWine São Paulo 2025 is holding its sixth edition, solidifying its position as the largest and principal professional trade fair for wine and spirits on the continent—an event that has gained international prominence since its creation in 2019.
An Event Designed for Professionals
What distinguishes ProWine São Paulo from other industry fairs is its exclusively B2B (business to business) focus. This format allows industry professionals to concentrate on what truly matters: establishing strategic contacts, closing commercial deals, expanding portfolios, and discovering the latest trends in the global wine and spirits market.
The fair provides an ideal environment for generating high-level business, where decisions are made face-to-face and commercial alliances take shape.
Impressive Numbers
The magnitude of ProWine São Paulo 2025 is reflected in compelling figures. The fair expects to welcome over 15,000 qualified visitors, sector professionals looking for real business opportunities. Among them, one data point is particularly noteworthy: 87% are decision-makers, ensuring that commercial conversations have a direct impact on business strategies.
The event will bring together more than 1,400 wine and spirits brands from 36 participating countries, transforming São Paulo into a true world wine map during those three days. This geographical diversity allows visitors to explore everything from traditional wine regions to emerging producers who are revolutionizing the market.
A Strategic Hub in Latin America
The choice of São Paulo as the venue is no accident. Brazil represents one of the wine markets with the greatest growth potential in the world, and the city has solidified its position as the business nerve center of Latin America. ProWine São Paulo leverages this strategic position to connect producers, importers, distributors, sommeliers, restaurant owners, and retailers from across the continent.
Malu Sevieri, the event’s director, has expressed her satisfaction with the fair’s constant growth: “We are working on the 2025 edition with the goal of offering an even more complete experience.” This statement reflects the organizational commitment to continue raising the quality standards that have characterized ProWine São Paulo since its inception.
Spotlight: Chateau Tanunda Grand Barossa Syrah at ProWine 2025
Among the featured participants at ProWine São Paulo 2025 is Chateau Tanunda with its iconic Grand Barossa Syrah, a wine that epitomizes the renowned international reputation of Australian Shiraz from the Barossa Valley.
This premium Syrah is a careful selection from vineyards across various sub-regions of the Barossa, creating a wine that reflects the complexity and unique character of this legendary terroir. On the nose, it unfurls intense aromas of blackberry, plum, and black pepper, accompanied by spicy notes and hints of vanilla and dark chocolate, resulting from its aging in French and American oak barrels.
On the palate, the Grand Barossa Syrah shows a full body with velvety tannins and an elegant concentration of dark fruits, making it perfect for both the professional market and the most demanding consumers. Its balance of power and elegance represents exactly the type of premium product that visitors to ProWine São Paulo seek to expand their portfolios.
The presence of Chateau Tanunda, in partnership with TerravitaBevs and Toral Wines & Spirits, at the event confirms the global appeal of ProWine São Paulo as a launch and consolidation platform for world-class brands in the Latin American market.
Source: https://prowinesaopaulo.com/
