The sun shines, temperatures rise, and with them, the desire to enjoy! Consumers in the United States are gearing up for a summer full of experiences and memorable moments, with one activity taking center stage: going out for drinks at their favorite bars and restaurants.
Recent data indicates a surge in visits to establishments for alcoholic beverages this summer. Americans are eager to resume social life and have a great time with good company, with drinks playing a key role in enhancing these experiences.
CGA data shows that 84% of consumers plan to go out as much or more than in early 2024, with young adults aged 21 to 34 leading the pack in frequenting local venues.
Regarding preferences, spirits remain the most popular choice at 46%, followed by beer at 39% of spending in establishments. Wine follows at 13%, increasingly appreciated by consumers as a favorite alternative.
Wines from Spain, Australia, and New Zealand are gaining value in imported wines and are the stars at the tables.
Imports of wine from Italy, New Zealand, and Spain have increased both in consumption volume and value, while domestic wine holds a two-thirds share of the market.
ProTip: Domestic wine holds two-thirds share of the market while imports from Italy, New Zealand and Spain are gaining in both value and volume. Volume increased by less than one percent for all three, with value increased by 2.8% for Italy, 7.2% for New Zealand and 12.4% for Spain. Japanese and Australian wine imports are flat in volume but increased in value by an average of 3%.
Within the wine category, Cabernet Sauvignon and Chardonnay are gaining ground. Their complex flavors and versatility make them ideal choices to accompany a variety of dishes and share with friends or family. In this regard, our Hospitality Series line is already setting precedents to please new consumers with its varieties.
Another standout this summer in Florida is the new release of Grand Barossa from Chateau Tanunda with its Cabernet Sauvignon and Shiraz.
The exclusive Special Edition HS Cabernet Sauvignon is designed to captivate the senses with its intense ruby color and aromas of ripe fruits like plums and blackberries. Aged in American oak barrels, this wine pairs perfectly with red meats and mature cheeses.
Meanwhile, the Chardonnay from the Hospitality Series shines with its intense yellow color and opulent aromas of tropical fruits like pineapple, mango, and banana, along with subtle notes of honey and an elegant toasted touch. Ideal for grilled fish, seafood, pastas, and a variety of cheeses. Aged in American oak barrels, this Chardonnay offers a refined experience that will delight palates.
This summer, Americans are preparing to toast to life, company, and shared experiences. Drinks, particularly wines from the HS Hospitality Series, will be an important part of these moments, filling glasses with flavor and joy.
