🛒Attention Retailers:
After years of decline, the wine sector shows signs of recovery
The United States wine market, valued at 109 billion dollars, is beginning to show signs of recovery after two years of declining figures. According to the latest report by Gomberg-Fredrikson & Associates, based on federal government data, wine shipments saw an increase in the first quarter of 2025, which renews industry optimism despite the tariffs coming into effect after this period.
According to Jon Moramarco, partner at Gomberg-Fredrikson and manager of bw166, this rebound is partly due to inventory adjustments made in previous years. “Most of the necessary inventory reductions had already been made, which helped to slow the recession,” Moramarco explained in a recent interview.
Shipments on the rise: good news for producers and importers
The report shows that wine shipments increased from 127.3 million cases in February 2024 to 134.4 million in February 2025.
This growth encompasses both domestic and imported wine, with a notable 8.6% increase in the latter. Despite the 10% tariffs on European wines, the consumption of imports remains strong.
Other industry data, such as that provided by SipSource, also points to a market stabilization, with better sales figures from April onwards. This reinforces the idea that the market is finding a new equilibrium, although the path still presents challenges.
A fragmented business full of nuances
With an estimated 109 billion dollars in wine sales revenue in 2024, the industry demonstrates its resilience. The data, extracted by the Bureau of Economic Analysis (BEA), surpasses the previous year’s 105.4 billion, representing a growth of 3.42%.
While part of this increase can be attributed to inflation and price increases, Moramarco notes that consumption remains robust. “Many reports only cover between 50% and 70% of wine sales, especially through scan data. However, here is a large volume that is sold directly in tasting rooms, online, and at events, which is not always accurately measured,” he explained.
Challenges for the future: new generations, new strategies
Despite the encouraging signs, Moramarco remains cautious: “The sky is not falling, but wineries must continue to work hard.” Among the main challenges, he mentions the change in consumer behavior, with a Generation Z that drinks less wine than previous ones, and older adults who have also reduced their consumption.
In addition, the market faces structural difficulties: some wineries are for sale and many grape growers do not have their harvest commercialization secured. The BMO Wine Market Report 2025 reveals that although 62% of wineries expect to increase their sales this year, the rest face complex scenarios.
In this context, Moramarco warns that producers must adopt mixed strategies: maintain traditional practices, but also explore new channels and forms of communication to connect with younger audiences.
Toral Wines & Spirits: quality and international projection
One of the companies that has been able to adapt to market changes is Toral Wines & Spirits, whose portfolio, which includes the iconic Chilean brand Viña Casa Donoso and the Hospitality Series, combines tradition, innovation, and a global vision. Its active participation in international fairs and markets such as Brazil, Mexico, Costa Rica, and the United States, positions it as a relevant player in the growth of Chilean wine abroad. The brand continues to expand, betting on winemaking quality and sustainable development.
Casa Donoso Buttery Chardonnay: elegance and character
A wine that has captured the attention of demanding consumers is the Casa Donoso Buttery Chardonnay, one of the jewels within the Toral Wines & Spirits catalog. This Chardonnay stands out for its creamy texture, subtle notes of vanilla, and a balanced acidity that makes it perfect for pairing with fish, white sauce pasta, or mature cheeses.
From the Maule Valley, this wine reflects the best of the Chilean wine tradition, with a modern approach that captivates both classic and contemporary palates.
In conclusion, the wine market in the United States is experiencing a moment of transition: although the numbers show signs of recovery, the challenges are profound and demand adaptation. Wineries that can correctly read a consumer in transformation — more informed, more demanding, and with new habits — will be those that lead the next stage of growth. In this context, proposals like those of Toral Wines & Spirits, with wines such as the Casa Donoso Buttery Chardonnay, demonstrate that the combination of quality, authenticity, and strategy can continue to open doors in one of the most competitive markets in the world.
