Crafting a modern marketing strategy in 2024
In the past decade, wines with health benefits have won over consumers seeking healthier and more conscious beverage alternatives. This phenomenon has seen exponential growth, with leading brands reaching 2.07 million cases last year, according to Impact Databank. VOS, an innovative brand with a strong environmental commitment and global presence, has responded to this trend with its Hospitality Series line, which not only offers high-quality wines but also promotes wellness and sustainability.
More Than a Trend, a Lifestyle
Wellness wines are not just a passing fad but a reflection of the growing demand for products that combine pleasure, health, and responsibility. Today’s consumers seek experiences beyond mere consumption, valuing aspects such as the origin of ingredients, production methods, and environmental impact.
Millennials and Gen Z consumers, for example, the main demographic groups for these wines, are not only satisfied with healthier alternatives; they are motivated by a desire for conscious consumption and social commitment that aligns with their overall lifestyle goals.
ProTip: You can add sparkling water to wine, which is a fun way to stretch your serving. Keep in mind that it’s perfect for hot weather, plus it’s extra refreshing in the summertime. Also, you can use sparkling water or club soda to reduce the calories in a drink that calls for sparkling. For example, a classic Aperol Spritz should be prepared with Aperol and sparkling, plus a spritz of soda water. However, from time to time we can skip the sparkling and just combine a shot of Aperol with soda water. I like it a lot and it’s still very refreshing.
VOS Hospitality Series: A Commitment to Wellness and Sustainability
In this context, VOS Hospitality Series has positioned itself as a leader in the wellness wine category thanks to its comprehensive approach that encompasses product quality, sustainability, and consumer experience. These exceptional wines not only delight the palate with their superior quality and taste but also embody a philosophy of responsible and conscious production. Cristóbal Toral, founder of VOS, has dedicated efforts to ensure that each bottle of the Hospitality Series is more than just a beverage: it is an experience that harmonizes sensory pleasure with environmental responsibility and personal well-being.
- Carefully selected ingredients: The grapes used in the production of these wines come from vineyards certified for their commitment to sustainable farming practices, ensuring minimal environmental impact.
- Ethical production processes: VOS wines are made using techniques that prioritize ecosystem conservation and worker well-being, guaranteeing responsible and fair production.
- Health benefits: The Hospitality Series wines are enriched with antioxidants and other natural compounds that offer potential health benefits, promoting a balanced lifestyle.
- Pleasurable sensory experience: Each bottle of VOS Hospitality Series is an invitation to enjoy a high-quality wine with exceptional taste and captivating aroma, delighting the palate and enhancing moments shared with friends and family.
VOS Hospitality Series is a testament to the brand’s deep understanding of the evolving wine landscape and its ability to connect with the aspirations of modern wine drinkers. It is a wine that not only seduces the palate but also aligns with the values and lifestyle goals of a new generation, redefining the wine experience for a more conscious and connected world.
ProTip: It is very important for brands to continue connecting with the Gen Z Generation through social media marketing by inviting them to taste the brands in fun local venues. This is very important in order to preserve the human touch in the hospitality industry.
We invite you to taste our Hospitality Series Chardonnay in AC Marriott Wynwood at the monthly Dancing with the Stars Show or Margariteville Cruise Lines.
Source: Market Watch
