The OND (October, November, December) season represents a golden opportunity for wineries. However, competition is fierce, and capturing consumer attention requires innovative and well-planned strategies to stand out in the market.
Turning browsers into buyers
Consumers often research and compare products before making a purchase decision. To convert these “browsers” into loyal customers, it’s essential to offer unique experiences. An effective strategy is to create limited-time offers with exclusive products. For example, a 48-hour flash sale featuring exclusive premium bottles accompanied by a complimentary glass creates a sense of urgency that drives purchasing decisions. This tactic not only boosts daily sales but also doubles the average transactions during the promotional period.
Pro Tip: Another idea that works for OND is to generate special editions that are only released during the end of the year. Example: a gift set or a wine related to Halloween or Christmas.
Building trust and enhancing customer experience
Building trust is fundamental in the wine industry. An innovative approach is the “Try Before You Gift” campaign, offering 375 ml bottles as exclusive samples. This initiative allows customers to experience the product before making a more significant purchase, resulting in a notable increase in orders of regular-sized bottles.
Loyalty and rewards
The OND season is not just about attracting new customers but also about strengthening existing relationships. “VIP Sales” with exclusive access to limited products have proven highly effective. A successful example is the “12 Days of Giveaways” campaign, where each day features a different product exclusive to loyal customers, generating a sense of privilege and exclusivity.
Pro Tip: Approach an online store to prepare a special OND presentation for corporate gifts.
Optimizing sales and adding value
Implementing tiered offers and reward systems has proven to be an effective strategy for increasing the average order value (AOV). Offering incentives like free shipping or gift cards for certain purchase levels motivates customers to increase their order sizes. Additionally, introducing value-added packs (VAPs) at the time of purchase has been shown to raise the average order value by more than 20%.
Hospitality Cabernet Sauvignon
Among the standout offers this season, Hospitality Cabernet Sauvignon presents itself as an exceptional option for the most discerning connoisseurs. This wine, combining elegance and distinctive character, represents the perfect choice for special celebrations and corporate gifts during the OND season. Its balanced composition and refined bouquet make it an indispensable element in any sales portfolio, especially during this high-consumption period.
The OND season offers great potential to increase wine sales. By implementing creative and personalized strategies like those we’ve described, wineries can stand out in a competitive market and build lasting relationships with their customers. Remember, the key to success lies in offering a unique and memorable shopping experience and placing the customer at the center of all your actions.
Source: https://www.parkstreet.com/how-to-maximize-ond-sales-in-the-competitive-spirits-market/