Valentine’s Day is a key date on the commercial calendar, with a significant increase in the sales of flowers, chocolates, and dining experiences. However, wine also plays an essential role in this celebration. As a product associated with sophistication, romance, and pleasure, it offers multiple opportunities for distributors and producers.
The Growth of the Wine Market on Valentine’s Day and the Role of Private Label WinesOver the years, wine has gained relevance in Valentine’s Day purchases. According to industry data, wine sales experience a notable increase in the days leading up to February 14th. This phenomenon is driven not only by consumers looking to complement their romantic dinners but also by those who choose to gift sensory experiences through exclusive wine selections.
In mature markets such as the United States and Europe, retailers have adopted more sophisticated strategies to capture consumers’ attention on this occasion. From themed packages to guided tastings, the approach goes beyond classic sparkling wines and rosés. At Toral Wines & Spirits, we create exclusive brands for supermarket chains, such as Fresh Market with the Crazy Love brand. A project like this can take more than six months from concept to reaching the shelves, making early planning essential.
Strategies to boost wine sales on Valentine’s Day
1. Themed Wine Kits: Not all consumers are wine experts, so careful selection is key. Offering pre-selected packages with complementary wines and suggested pairings simplifies the buying decision. A kit could include a sparkling wine, a structured red, and a sweet wine for dessert, covering the full dining experience for the night.
Protip: Here’s a link to exclusive places where you can celebrate Valentine’s Day with your partner: 10 Miami Restaurants Perfect for Spoiling Your Sweetheart This Valentine’s Day
2. Special Tastings and Wine Experiences: Immersive experiences drive customer loyalty and increase purchase probability. Hosting in-store tastings or partnering with restaurants can attract both couples and groups of friends looking to explore new labels.
Protip: A great gift for your partner could be an invitation to the James Suckling Event, an unparalleled experience due to the quality of the wineries. The event will take place on February 27-28 at the Miami Beach Convention Center.
3. Personalized Recommendations: Expert guidance adds value to the purchase. Specialty stores can offer recommendations based on the customer’s flavor profile or past experiences. Additionally, sharing the story behind each bottle—its origin, production process, and sensory characteristics—helps create an emotional connection between the consumer and the product.
Protip: A key recommendation for retailers, importers, and distributors is to create brands for special occasions like Valentine’s Day. A great example we’re proud of is Crazy Love, created for Fresh Market.
At Toral Wines & Spirits, we specialize in creating private label brands, focusing primarily on the U.S. and Latin American markets.
4. Exquisite Pairings for a Special Evening: Wine is more than just a drink—it’s an experience best enjoyed with the right food. For Valentine’s Day, a sophisticated pairing can elevate the celebration.
Special recommendation: Casa Donoso Family Reserve Bourbon Barrel Aged
For those seeking a special option to share on Valentine’s Day, Casa Donoso Family Reserve Bourbon Barrel Aged is an exceptional choice. Aged in bourbon barrels, this wine masterfully balances its powerful, well-structured character with an aromatic palette featuring intense fruit notes, woody undertones, and an elegant flavor harmony.
Recommended Pairing: Grilled red meat with a red fruit reduction or a mature cheese platter. Its complex and enveloping profile makes it the perfect companion for an unforgettable evening.
Final thoughts
Valentine’s Day presents an invaluable opportunity for wine merchants. With a well-defined strategy and a diverse product offering, it’s possible to attract different customer segments and turn every bottle into the start of a great story.
