At Toral Wines & Spirits, we are constantly studying trends and, above all, closely following the brands that are growing. We can see that the Josh Cellars brand is on a very good path, as it appears on the list of winners in two different categories of the Wine Growth Brands Awards 2024.
It appears in the “Wine Fast Brands” category with the Josh Cellars “Reserve” line, with over 450,000 cases in annual sales in the USA. In the “Wine Rising Stars” category, Josh Cellars Prosecco also appears with more than 245,000 annual cases. This confirms our focus on the category of wines aged in spirits barrels (Bourbon Barrel) and the sparkling wines category.
It is important to mention that at Toral Wines & Spirits, we have developed the capacity to produce these wines in control label and private label formats for retailers, supermarkets, importers, restaurants, and hotels.
Trends that make a difference
White wines: Versatility as the protagonist
Aromatic white wines continue to conquer the market. Varieties such as Sauvignon Blanc (+7.2%) and Pinot Grigio (+2.9%) have shown significant growth. Brands like Ferrari-Carano have capitalized on this trend, offering wines that perfectly adapt to various gastronomic occasions.
Bubbles that seduce: The reign of prosecco
Prosecco continues to gain ground among U.S. consumers. Brands like Mionetto and Josh Cellars Prosecco have developed innovative strategies, from cocktail programs to advertising campaigns during holiday seasons, to attract new consumers.
Strategies to win over new generations
Disruptive wines: Beyond tradition
Brands are finding creative ways to attract younger consumers. Unshackled, for example, positions itself as a brand for those who prefer to express themselves, challenging the traditional wine culture. Banshee has connected with this audience through strategies based on music and culturally relevant experiences.
Health and sustainability: The new priorities
Healthy Wines: less alcohol, more options
The market has seen a boom in low-alcohol and low-calorie wines. Brands like Fre, Bread & Butter Sliced, Yellow Tail Pure Bright, and Bota Box Breeze are responding to the demand from health-conscious consumers.
Sustainability: A differential value
Concern for the environment has become a key factor. Stoneleigh, for example, highlights its 100% certified sustainable vineyards, while Bota Box promotes eco-friendly and portable packaging.
HS Cabernet Sauvignon @vos.wine
At HS, we design wines that replicate a 5-Star Hotel Experience, whether to drink at home or at the hotel of your destination.
One of our favorite places to taste the Hospitality Series is the AC Marriott Wyndwood hotel in Miami!!
Among the wines worth mentioning is the HS Cabernet Sauvignon, a wine that captures the essence of winemaking tradition with a modern touch. With complex notes and a distinctive aromatic profile, this Cabernet Sauvignon represents the evolution and quality that today’s consumers seek in their wines.
Its balanced structure and robust flavor make it an ideal choice for those who appreciate a wine with character, perfect to pair with meat dishes or enjoy on special occasions.
The Wine Growth Brands Awards 2024 demonstrate that success in the wine industry requires more than just a good product. The winning brands combine innovation in flavors, creative marketing strategies, connection with new generations, and a commitment to sustainability.
Source: https://beveragedynamics.com/2024/05/06/wine-growth-brands-awards-2024-trends-selling-top/
