A Record-Breaking Edition Solidifies International Leadership
Wine Paris 2026 has marked a turning point in the global industry calendar. The fair, held in the French capital, gathered 63,541 professional visitors from 169 countries—51% of whom were international, representing a 20.75% increase over the previous edition.
Regarding the exhibition offering, 6,537 exhibitors from 63 countries participated. International presence also sat at 51%, a figure representing 20% growth. These data points confirm the consolidation of Wine Paris as one of the premier global meeting points for the wine and spirits business.
Furthermore, during the three-day event, a total of 112,462 industry professionals crossed paths within the pavilions, reflecting the magnitude and dynamism of the ecosystem generated.
A Global Market in Times of Uncertainty
In a context marked by economic uncertainty and international trade tensions, Wine Paris positioned itself as a strategic space for generating real business opportunities.
Through its business matching platform, 25,958 pre-scheduled meetings were organized—28% more than the previous year. Additionally, a 20% increase in the presence of key buyers was recorded, reinforcing the event’s highly professional profile.
For companies specialized in international import and distribution, such as Toral Wines & Spirits & TerravitaBevs, these encounters represent a strategic opportunity to strengthen alliances and expand portfolios with innovative proposals.
Our Strategy at Wine Paris: We focused on meeting with our strategic partners in the Americas to review brand performance alongside the producers we represent: Viña Casa Donoso (Chile), Chateau Tanunda (Australia), and Schenk Group (Europe). We also strengthened ties with strategic partners from key markets such as Canada, the USA, Brazil, Mexico, and various Central American countries.
Beyond Wine: An All-Inclusive Ecosystem
A milestone of the 2026 edition was its openness to all beverage categories within the Vinexposium ecosystem. Beyond wine and spirits, the fair integrated beer, cider, cocktails, RTDs (Ready-to-Drink), and no- or low-alcohol beverages.
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Be Spirits: This dedicated space hosted 370 exhibitors from 39 countries (a 28% increase). The presence of national pavilions and international bartenders showcased a growing interest in the premium segment and mixology.
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Be No: The new area for non-alcoholic or low-alcohol drinks featured 64 exhibitors from 13 countries, presenting over 250 references. This launch confirms that “low & no alcohol” is now a structural part of the market.
A Forum of Political and Economic Influence
Wine Paris 2026 reached a new strategic level by consolidating itself as an institutional influence platform. For the first time, the fair was inaugurated by the President of the French Republic, Emmanuel Macron, and saw the presence of former President François Hollande, sitting ministers, and representatives from 37 embassies.
The Academy program offered 239 sessions, including three key roundtables focused on Free Trade Agreements between the EU-Mercosur and EU-India, as well as U.S. tariffs and international trade tensions.
Which One is Bigger or More Popular?
The answer depends on the metric you use:
Historically (Prestige and Traditional Size)
ProWein Düsseldorf has been the world’s largest and most established wine and spirits fair for many years.
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Founded: 1994.
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Strength: Massive German and European presence; the traditional meeting point for global importers.
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Status: For years, it was the “gold standard” for the industry.
In Recent Years (Growth and Dynamism)
Wine Paris has grown at an incredible pace and now competes directly in:
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Exhibitor numbers and countries represented.
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International visitor growth.
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Strategic influence in markets like the USA, LATAM, and Asia.
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Momentum: Many professionals now perceive Wine Paris as the show with the most “energy” and current relevance.
The Verdict for 2026
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In Recent Figures: Both fairs are now in similar ranges of thousands of exhibitors and tens of thousands of visitors. The gap is no longer as wide as it was 5–7 years ago.
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Strategically: ProWein remains the bastion of tradition and the central European market. Wine Paris represents international growth, innovation, and the most dynamic platform at this moment.
