The Global Epicenter of Wine
From February 9 to 11, 2026, Paris will once again become the world capital of wine and spirits with the highly anticipated Wine Paris 2026. This international trade fair is an essential event for producers, distributors, buyers, and professionals in the winemaking sector. Organized by Vinexposium, the event has seen steady growth since its first edition in 2019, establishing itself as one of the most influential fairs on the global wine calendar and even surpassing historical events like ProWein in terms of dynamism and international reach.
Wine Paris 2026 is held at the Paris Expo Porte de Versailles, gathering approximately 6,000 exhibitors from 60 countries, alongside nearly 60,000 professional visitors from 155 international markets, according to organizer estimates. This growth not only demonstrates the event’s relevance as a commercial platform but also its role as a barometer for the trends shaping the global wine and spirits market.
Trendsetting Figures: From Growth to Diversification
The hard data for Wine Paris 2026 reveals a fair that is more robust and strategic than ever. The 6,000 exhibitors represent an increase of about 13% compared to the previous year, when the 2025 edition gathered over 5,000 stands. This expansion translates into greater business opportunities and product diversity, ranging from traditional wines to innovations in spirits and non-alcoholic beverages.
The event structure is organized around three major pillars:
- Wine Paris: The heart of the exhibition, focusing on all wine categories.
- Be Spirits: A space dedicated to spirits, mixology, and premium liquors.
- Be No: A professional area oriented toward the no & low alcohol market (non-alcoholic and low-alcohol content).
This approach clearly reflects global industry trends: there is not only a growing demand for classic products but also for craft spirits, alternative drinks, and non-alcoholic options, driven by changes in consumer behavior and new public health regulations.
Key Trends for the Americas Market
For the markets of the Americas—from the United States and Canada to Chile, Argentina, and Brazil—Wine Paris 2026 represents a unique opportunity to observe how consumer preferences are being redefined and which categories have the greatest growth potential.
- Internationalization and Opening New Markets: With visitors from 155 different markets, the fair is a strategic platform for American wineries to explore opportunities in Europe, Asia, and Africa, and for importers from these regions to discover New World products.
- A Bet on Non-Alcoholic and Functional Drinks: The no & low alcohol segment continues to rise, a trend that is especially strong among younger generations and in markets like the United States and Canada. The presence of the Be No space at Wine Paris reflects this shift in global demand.
- Premium Spirits and Mixology: The expansion of Be Spirits points to a higher valuation of craft spirits, opening doors for producers of whiskey, bourbon, pisco, and other spirits originating from the Americas.
Viña Casa Donoso and Toral Wines & Spirits on the World Stage
VIÑA CASA DONOSO
PAVILION 4C053 | BOOTH 19
One of the most anticipated participations this year is that of Viña Casa Donoso, in partnership with Toral Wines & Spirits. They are bringing their portfolio to Wine Paris 2026 with the goal of positioning their products before global industry players and strengthening their commercial ties in Europe and the Americas.
The participation of Toral Wines & Spirits not only helps to showcase the quality and diversity of the wine and beverages from their home region but also provides a platform to establish key contacts with importers, distributors, and strategic actors in the international industry.
Wine Paris 2026 is not just another fair on the calendar: it is the starting point of the year for the major trends in the global wine industry. The figures show a sustained expansion and growing internationalization that make it an ideal platform to explore new markets, understand the consumers of the future, and position products within the global conversation.
For actors from the Americas, this event offers a strategic look at what is working and where wine is headed, inviting producers, distributors, and professionals to actively participate in the transformation of the sector.
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