{"id":683,"date":"2023-05-05T18:57:19","date_gmt":"2023-05-05T18:57:19","guid":{"rendered":"https:\/\/cristobaltoral.us\/?p=683"},"modified":"2023-09-21T13:16:44","modified_gmt":"2023-09-21T13:16:44","slug":"what-makes-a-product-successful-in-the-us","status":"publish","type":"post","link":"https:\/\/cristobaltoral.us\/en\/what-makes-a-product-successful-in-the-us\/","title":{"rendered":"What makes a product successful in the US?"},"content":{"rendered":"
The US market represents a great opportunity for wine producers around the world. In fact, the United States is the largest consumer of wine in the world, with ever-increasing demand and an ever-evolving variety of tastes and preferences. If a producer wants to stand out in this market, it is crucial to take into account the relevant factors when presenting their products on the shelves.<\/span><\/p>\n From the design and quality of the packaging, to the price and quality of the product itself, everything must be carefully considered to ensure that the product stands out and is attractive to consumers. Furthermore, knowing your target audience and understanding their needs and desires is essential to creating products that are attractive and competitive in this increasingly demanding market.<\/span><\/p>\n One of the most important factors that you should take into account is the retail price of your bottles. <\/span>In 2022, wines between $15 and $24.99 had a positive increase in sales of 2.2%<\/b> compared to the previous year, which translated into $60.9 million dollars in sales. By contrast, wines that cost less than $14.99 or more than $25 experienced an average 4% drop in sales.<\/span>This shows that this intermediate price range is the most attractive for wine consumers in the United States today.<\/b><\/p>\n Also, if we focus on sparkling wines, the products that are gaining the most popularity and market share are <\/span>Prosecco and Champagne, also in a price range of $15 to $24.99. A success story in this price range is the <\/b>19 Crimes Cali Gold<\/i><\/b>, <\/b>which was the first 19 Crimes sparkling wine and a collaboration between Treasury Wine Estates and Snoop Dogg. This product has become a popular choice for the American consumer.<\/span><\/p>\n Although an attractive price is one of the most relevant factors, it is not enough to stand out in a market as competitive as the United States.<\/span> It is essential to work on a strategy that allows you to highlight your products in the shelves in order to attract the attention of consumers.<\/b> For this, it is crucial to know your target audience and their preferences. An effective way to do this is to have updated market information, provided by specialized companies such as <\/span>Nielsen<\/span><\/i><\/a> or <\/span>IRI<\/span><\/i><\/a>.<\/span><\/p>\n A producer, importer or marketing company can spend entire generations looking to improve the quality or style of a wine, and although that is important, for me it is equally or more important to know precisely what are the trends, brands and styles of wine that they are succeeding in the market.<\/span><\/p>\n The information exists and is available; you just have to buy it to avoid having to guess in a market that is increasingly difficult to access due to limited space on the supermarket shelves. Buyers already have detailed knowledge of the price points that are successful. The questions that follow are much easier to answer by doing the above exercise of studying the information that already exists. What types of wines do you prefer? Looking for organic products? Are you interested in new varieties? What are the growing niches?<\/span><\/p>\n\n
What price should producers focus on to be attractive on US shelves today?<\/b><\/h3>\n
Do not leave other relevant factors to chance when a customer faces your product in a shelve<\/b><\/h3>\n