St. Patrick’s Day, a festivity of Irish origin celebrated on March 17th, has transcended borders and firmly rooted itself in American culture. Beyond Celtic roots, this celebration has become an opportunity for all Americans to enjoy joy, music, and, of course, beer.
In this article, we will explore how beer has become the emblematic symbol of Saint Patrick’s Day, with special attention to consumption habits in the United States.
The perfect excuse to enjoy the best beer
This day has earned a special place in the hearts of Americans. According to market data for the year 2022, the average expenditure per person was expected to be around $42.33 USD, with an estimated investment of around $5.87 billion during this festivity. A significant portion of this spending is allocated to enjoying beer, consolidating it as the flagship beverage of the event.
But how much beer is consumed on Saint Patrick’s Day? The figures are revealing: during St. Patrick’s Day, it is estimated that consumers enjoy approximately 13 million pints of Guinness worldwide, according to data from the Beer Institute. This figure equates to around 150 pints per second during the Saint Patrick’s Day weekend.
Prestigious brands: Beers that shine
Guinness, with its Irish stouts, is not the only star of the celebration. Brands like Corona, Heineken, and Budweiser position themselves as high-quality options and are highly valued during this festivity. In the Latin American context, beers such as Modelo Especial, Skol, Victoria, Brahma, and Tecate also find their place in St. Patrick’s Day celebrations in the United States.
A global event: Celebrations in American cities
This day is not just a celebration; it has become a global phenomenon. American cities like Boston, New York, and Chicago dress in green for parades and cultural events. In Chicago, the river turns green, attracting millions of spectators each year. This event has transformed into a platform for the beer industry, where brands compete to stand out and captivate consumers.
In summary, this day not only celebrates Irish heritage but has also become an immensely important stage for the beer industry. With millions of pints of beer consumed and billions of dollars invested, beer stands as the beverage that unites Americans in a toast to tradition and joy.
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