Cristóbal Toral, a passionate Chilean with an extensive career in the wine industry, brings VOS to life, a brand of Toral Wines & Spirits. Beyond offering unique products, he has an unshakable commitment to the environment, materialized through his alliance with One Tree Planted.
In a world where environmental awareness is becoming increasingly crucial, it is essential that brands commit to sustainability. VOS, a new, innovative brand in the wine industry, has taken up this challenge with determination, fusing the passion for wine with a deep respect for the environment.
The environmental footprint of wine: An opportunity for change and my experience in implementing market communication
Wine production has historically been linked to a significant water consumption and other environmental impacts. Although these effects are often overlooked, for VOS, they represent a valuable opportunity to lead a positive and transformative change in the wine industry.
Taking an innovative approach, the brand is moving towards sustainability, recognizing the importance of effective communication with distributor and retailer teams. From my experience, supporting sales visits when a new brand enters the market is key.
We provide digital materials, such as technical data sheets, websites, and social media presence, along with incentive programs. These are designed to establish the brand’s presence and open up space in distribution points. This, in turn, allows retailers to allocate space for consumers to try the product, ideally becoming a regular consumer and, hopefully, a fan of the brand.
A valuable tip: before launching a new brand, it is beneficial to have a benchmark brand as a reference and understand why the new brand has the potential to be successful. It is essential to understand the price structure and wine style, ensuring that the label communicates the niche that the consumer is looking for.
The commitment to One Tree Planted
In its determination to make a difference, VOS has partnered with the non-profit organization One Tree Planted. Founded in 2014, this environmental charity is dedicated to reforestation, planting trees in various affected areas. Each tree planted not only contributes to climate change mitigation, but also supports local communities and restores vital habitats for biodiversity.
The partnership between VOS and One Tree Planted stands as a tangible testament to VOS’ commitment to a greener and more sustainable future.
The green legacy of VOS: Planting trees in the Americas
With every new journey of VOS, its exquisite wines are uncorked and a promise to nature is planted. The planting of 250 trees is a gesture of gratitude for the trust in its products, and a tangible contribution to the environment.
VOS is not just a wine brand, but a call to action. Born from the inspiration to venture out and commit to the environment, it seeks to reach new markets with a unique and valuable proposition. When distributors open the doors to these products, they allow VOS to conquer with its legacy: the planting of trees that enrich forests and promote environmental awareness in every corner of the Americas and the world.
Join a great cause
If you would like to be a part of this project and want to distribute the products of the HS brand for hotels or 250 for retail, we invite you to contact us. Together, we can make a significant difference and create a world where wine and nature work in harmony. Write to us at [email protected].