Careful planning of vineyard trips to the market is crucial for long-term success in the wine industry. Taking February as an example, it is essential to select suitable products for the date when the market will be visited. This involves not only considering inventory availability in the distributor’s cellar but also sending a presentation to the distributor in advance that can truly serve sellers to promote and execute the marketing plan of the producer and importer.
To start, you should review the distributor’s inventory in their cellar. Then, find out if promotional material, such as sell sheets, is coming, and also understand the level of interest from sellers in promoting the brand, and if there is a connection. This last point is very important: that the export manager is someone who is well-liked by the sales team of the distributor and really comes to support sales with winning ideas and products.
Therefore, the proper choice of travel dates and the creation of a detailed calendar are essential to ensure effective visits that leave a lasting impression on the market. A concrete example is the month of February, marked by Valentine’s Day, a significant opportunity to promote wines. However, it is crucial to carefully select products, focusing on sparkling and rosé wines, which are especially popular during this season.
Some examples of popular sparkling wines for Valentine’s Day include La Marca Prosecco Rosé, Chandon Brut Bubbly Chardonnay, Josh Cellar Pinot Noir, Willamette Valley Pinot Noir, Gerard Bertrand Cote Des Roses, as well as our wines 9 Fairway Sparkling and Hospitality Series Sparkling.
In summary, the proper selection of travel dates and marketing strategy are fundamental for long-term success in the wine industry, ensuring that product labels are successful and endure in the market.
Next, we explore the Magic City of Miami to enjoy unforgettable moments during the month of love.
- Romantic getaway by the seaside: Miami, with its white sandy beaches and turquoise waters, provides the perfect backdrop for a romantic getaway. Luxury hotels along the coast offer special packages that include private beach dinners, sunset strolls, and exclusive amenities for couples.
- Dining at the finest restaurants: Miami’s culinary scene is renowned for its diversity and quality. During the month of love, prestigious restaurants offer specially designed menus for couples, featuring gourmet dishes and creating a romantic atmosphere with candles and live music. Booking a table at one of these is a guarantee of an unforgettable evening.
- Art stroll in Wynwood Walls: For couples seeking an artistic experience, the Wynwood Walls district is the perfect choice. This colorful neighborhood, known for its street murals and art galleries, comes to life during the month of love. Taking a stroll through these artworks offers an alternative and entertaining atmosphere to enjoy together.
- Sunset cruise on Biscayne Bay: Nothing beats the romantic atmosphere of a sunset cruise on Biscayne Bay. Numerous companies offer exclusive options for couples, with onboard dinners, live music, and stunning views of the Miami skyline illuminated by city lights.
- Luxury spas for couple relaxation: Miami hosts luxury spas offering treatments designed for well-being and relaxation as a couple. Massages, thermal baths, and serene environments allow disconnecting from everyday hustle and immersing in an oasis of tranquility. Enjoying a day at one of these is the perfect formula to renew emotional connection.
Miami, with its unique charm, emerges as one of the best places to celebrate love during Valentine’s Day. From idyllic beaches to sophisticated gastronomic experiences, the city offers a variety of romantic panoramas that capture the essence of this special season.
