Being in the month of love, many people begin to make plans for Valentine’s Day. In this context, it is interesting to explore how the wine market is influenced during this season, as well as to discover the trends and preferences that set the tone in the universe of beverages during Valentine’s Day.
Market trends on Valentine’s Day: Premium Cabernet Sauvignons and Champagne dominant
In the month of love, according to a recent study by Drizly, the Cabernet Sauvignon grape is positioned as the number one in red wine sales, representing 44% of total sales. Standing out among the brands, Cabernet Sauvignon Josh Bourbon Barrel Aged experiences the highest growth. The target price to enjoy Josh Bourbon Barrel Aged Cabernet Sauvignon is USD$19.99.
Next, we present Drizly’s ranking highlighting the brands with the highest growth in recent years on Valentine’s Day:
- Chloe Pinot Grigio
- La Crema Sonoma County
- Pascal Jolivet Sancerre
- The Prisoner Napa Valley Cabernet Sauvignon Red Wine
- Josh Cellars Reserve Bourbon Barrel Aged Cabernet Sauvignon
- Murphy-Goode California Cabernet Sauvignon
- Ken Wright Cellars Pinot Noir Willamette Valley
- Myx Fusions Peach Moscato
- Luna di Luna Pinot Grigio
- BABE 100 Rosé With Bubbles
Three pairings that add a romantic touch to your celebration
- Sparkling wine and chocolate-covered strawberries: The versatility of a good brut sparkling wine unfolds masterfully when paired with classic chocolate-covered strawberries. The refreshing effervescence of the bubbles complements the sweetness of the chocolate. This simple yet elegant pairing is a wise choice to start your romantic celebration in style.
- Red wine with filet mignon: If you aim to elevate your celebration, a medium to full-bodied red wine, such as Cabernet Sauvignon or Malbec, becomes the perfect companion for a dish like filet mignon. The blend of structured tannins and the juiciness of the meat creates an irresistible combination that highlights the nuances of both protagonists in this romantic feast.
- White wine and ceviche: For a lighter and fresher experience, opt for a well-chilled white wine, such as Chardonnay or Sauvignon Blanc, which harmonizes perfectly with fish or shrimp ceviche. The fresh and citrusy notes of the wine complement the freshness of the seafood, creating a light and delicious duo that will refresh your palate.
- Sweet wines with tiramisu: Closing the evening with a sweet touch, choose a smooth Moscato to pair with a classic tiramisu. The blend of flavors between the dessert and the wine creates an experience that will end your Valentine’s Day celebration with a touch of sweetness.
On Valentine’s Day, the choice of wine and its pairing are essential to create an unforgettable romantic evening. With these suggestions, you can confidently toast and make this special night even more memorable.
Cheers and love!